Branded Merchandise

eigoMANGA offers a wide variety of branded merchandise through a licensing program and an integrated direct sales stratagem.

Licensing and Direct Sales

eigoMANGA offers an established licensing program using the eigoMANGA trademark and logo, copyrights and characters on a large array of retail products, including printing, apparel and a wide assortment of other goods. In all of the company's licensing agreements, eigoMANGA retains creative approval over the design, packaging, advertising and promotional material associated with all licensed products. This enables us to maintain the distinctive style, look and quality of the company's property and brand. Provisions of our licensing agreements ensure that eigoMANGA receive a percentage of the wholesale revenues as a royalty and require minimum guarantees.

eigoMANGA's direct merchandise operations control the design, marketing and sale of various products, including printing and apparel, all of which feature the company's characters and/or eigoMANGA brand. All of these products are designed by the company's in-house creative staff and are manufactured by external vendors. The merchandise is sold at eigoMANGA live events under terms negotiated with the venue holders. eigoMANGA also sells merchandise on a direct basis via eigoMANGA's Television and Internet site.

Publishing

eigoMANGA's publishing is composed of a series of graphic novel series, eigoMANGA IMPACT and the upcoming comic book magazine, eigoMANGA RAGE. All of these publications are used to help promote the featured content as well as to promote the eigoMANGA brand. The company's in-house publishing and editorial departments prepare all of the editorial content and use outside contractors to print and distribute the publication to subscribers.

eigoMANGA prints its publication under its own imprint. Commencing in the fall of 2003, multiple book titles will be published under a publishing licensing agreement with Book Surge.

New Media

eigoMANGA utilizes the Internet to promote the company's brand, market and distribute eigoMANGA's various product lines while simultaneously creating a community experience among eigoMANGA fans. Through eigoMANGA's network of Internet sites, fans have an extensive selection of options from purchasing eigoMANGA branded merchandise online to obtaining eigoMANGA's latest news and information, some of which is accessible only online. Furthermore, they are able to stay abreast of the evolving comic book storylines, tap into interactive chat rooms to communicate with one another as well as eigoMANGA creators and experience archived video and audio clips of comic works and previous media events. eigoMANGA promotes eigoMANGA.com on the company's televised program, at live events, in eigoMANGA publications and in largely all of the company's marketing and promotional materials. In addition to eigoMANGA.com, other network sites contain eigoMANGA sites geared toward some of the more popular comic book titles such as Music Box, Coronation Saga, and Short Trip.

eigoMANGA.com continues to maintain a strong foundation in the number of people visiting the company's sites and purchasing eigoMANGA products via the Internet. According to Web Trends Live, eigoMANGA had approximately 6.3 million visitors spending an average of 30 minutes on the company's site.