Branded
Merchandise
eigoMANGA
offers a wide variety
of branded merchandise
through a licensing program
and an integrated direct
sales stratagem.
Licensing and
Direct Sales
eigoMANGA offers an established
licensing program using
the eigoMANGA trademark
and logo, copyrights and
characters on a large
array of retail products,
including printing, apparel
and a wide assortment
of other goods. In all
of the company's licensing
agreements, eigoMANGA
retains creative approval
over the design, packaging,
advertising and promotional
material associated with
all licensed products.
This enables us to maintain
the distinctive style,
look and quality of the
company's property and
brand. Provisions of our
licensing agreements ensure
that eigoMANGA receive
a percentage of the wholesale
revenues as a royalty
and require minimum guarantees.
eigoMANGA's
direct merchandise operations
control the design, marketing
and sale of various products,
including printing and
apparel, all of which
feature the company's
characters and/or eigoMANGA
brand. All of these products
are designed by the company's
in-house creative staff
and are manufactured by
external vendors. The
merchandise is sold at
eigoMANGA live events
under terms negotiated
with the venue holders.
eigoMANGA also sells merchandise
on a direct basis via
eigoMANGA's Television
and Internet site.
Publishing
eigoMANGA's
publishing is composed
of a series of graphic
novel series, eigoMANGA
IMPACT and the upcoming
comic book magazine, eigoMANGA
RAGE. All of these publications
are used to help promote
the featured content as
well as to promote the
eigoMANGA brand. The company's
in-house publishing and
editorial departments
prepare all of the editorial
content and use outside
contractors to print and
distribute the publication
to subscribers.
eigoMANGA
prints its publication
under its own imprint.
Commencing in the fall
of 2003, multiple book
titles will be published
under a publishing licensing
agreement with Book Surge.
New Media
eigoMANGA
utilizes the Internet
to promote the company's
brand, market and distribute
eigoMANGA's various product
lines while simultaneously
creating a community experience
among eigoMANGA fans.
Through eigoMANGA's network
of Internet sites, fans
have an extensive selection
of options from purchasing
eigoMANGA branded merchandise
online to obtaining eigoMANGA's
latest news and information,
some of which is accessible
only online. Furthermore,
they are able to stay
abreast of the evolving
comic book storylines,
tap into interactive chat
rooms to communicate with
one another as well as
eigoMANGA creators and
experience archived video
and audio clips of comic
works and previous media
events. eigoMANGA promotes
eigoMANGA.com on the company's
televised program, at
live events, in eigoMANGA
publications and in largely
all of the company's marketing
and promotional materials.
In addition to eigoMANGA.com,
other network sites contain
eigoMANGA sites geared
toward some of the more
popular comic book titles
such as Music Box, Coronation
Saga, and Short Trip.
eigoMANGA.com
continues to maintain
a strong foundation in
the number of people visiting
the company's sites and
purchasing eigoMANGA products
via the Internet. According
to Web Trends Live, eigoMANGA
had approximately 6.3
million visitors spending
an average of 30 minutes
on the company's site.
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